Are You planning to make your career in digital marketing? Are you searching for the same “digital marketing scope in India”?
There are many questions will arise in our mind while thinking about digital marketing as a career option.
1. What are the different fields in digital marketing
2. What is the pay scale in digital marketing
3.what is the career growth in digital marketing
4. Where do I find Best institutions to get perfection in this field?
In this article, we would love to answer all of your questions to make your career bright in digital marketing.
The scope of digital marketing in India
Over the past few years, digital marketing growth is rapidly increasing year by year. According to a few statistics, by the end of the year 2020, 20 lacs of job opportunities will come out.
Today everyone using the internet irrespectively age, gender, location. And companies or marketers can’t ignore this audience .digital marketing is a wide range of audience reach than traditional marketing.
Here I am giving a few statistics that make you believe the potential of digital marketing.
Internet traffic will grow at an annual compound growth rate of 38%
As per the report published by IMRB – the Online Advertising market in India is increasing by 30% year on year.
According to google and KPMG report April 2017, titled ” Indian languages” defining Indias internet 9 out of every 10 users in India likely to be a local regional language user over the next five years.
The local Indian language users are estimated to grow that 18%CAGR touching around 500 Million by 2020.
The expected share of advertisement allocate to digital media is around Rs 25,200 crores by the year of 2020.
With the government supporting “Digital India” and Indian startups more and more jobs will be created in this Digital Marketing filed.
Digital Marketing Career opportunities in India
Internet insertion in India is the highest leaving behind countries like the United States and the United Kingdom.
According to Cisco Visual Network Index (VNI) report, by 2021, 829 million Indians (59% of the population) expected to use the internet daily. out of above 829 million, 79% will access the internet through the mobile.
I hope this data is enough to understand the spectacular opportunities to choose Digital marketing as a career in India.
In Digital Marketing – Different Fields
Digital marketing career path Provides your wide range of opportunities. If you love coding, you can go for a web design/developer. If you are interested in writing, you can go for content writing by becoming a content writer. The most common Digital marketing career verticals are SEO-Analyst, Youtuber, Social Media Manager, Affiliate marketer,etc..
The most advantage is you can work as Freelancer also or you can become Entrepreneur
Web designer/Web developer
Web developer/designer is responsible for the coding, designing, and maintenance of the Web page.
In simple words, These peoples are behind those amazing webpages you browse on the internet.
To become a Web designer/ developer, the prior knowledge of languages like HTML, CSS, Javascript, PHP, .NET and knowledge of CMS like WordPress, Magento is required. You can also work as a freelancer or you can go for a job in any reputed company.
Average Salary Rs 3 Lacs to 6 Lacs
SEO Analyst
SEO analyst/ expert the people who are responsible to bring organic traffic to your website by improving google search engine ranking.
The make your websites Mobile and SEO friendly. and they optimize your web pages according to google latest algorithms. Also, they fix google crawling issues.
Here also the same you can work as a freelancer or you can go for a job in any reputed company.
Average Salary 2.5 Lacs to 8 Lacs
Social Media Manager
Social media managers who handle social media accounts like Facebook and Twitter, Instagram, Youtube, Pinterest, etc.
They closely follow social media trends and coordinate with content writers and graphics team.
This profile is only for handling social media accounts and to be creative.
Average Salary 3 Lacs to 6 Lacs.
Search Engine Marketing or PPC Expert
These people are responsible for creating ads over the internet. The main task is to create ads according to user perception.
This profile has a huge demand in the market because these experts can bring a lot of lead generation to the business. The major responsibilities in this field are to find our proper keywords and optimizing landing pages, analytics and reports coordination with a creative team.
SEM is the best digital marketing career for those who have Analytics and creative thinking.
Average Salary 3 Lacs To 5 Lacs Per Annum.
Content writer & Content Marketer
If you have enough writing skills and command on a particular topic, this is the best suitable profile for you if you looking to enter a digital marketing career.
A content marketer who is responsible for creating trending topics and optimizing content and coordinating with the keyword research team, SEO team.
Here you can also for as a freelancer it has a huge demand in the market because creative writing is not an easy task.
The Only qualification for this profile is creative thinking and command on local languages and topics.
Average Salary 3 Lacs To 5 Lacs per annum.
Digital Marketing Manager
Digital Marketing Manager is the king of all the above profiles. He supervises and develops strategies. In short form, he is the head of the digital marketing department or digital marketing agency.
You must have at least 7 to 10 years of experience in all the above profiles to reach this position.
Average Salary 7 Lacs to 10 Lacs Per annum.
How To Learn Digital Marketing In India
The first thing is you don’t need any traditional or professional degree to pursue digital marketing. but a brief knowledge about digital marketing is required. Numerous companies are offering digital marketing online and offline courses. You can choose any one of the courses as per your time and budget.
In my opinion, choosing a classroom program (offline )is the best option. Here you will get practical knowledge and experience.
Tips to while selecting a digital marketing course in India
* Always choose an offline classroom training program. if you wish to choose online, you can choose and learn anywhere by watching recorded videos and live sessions.
* If you choose offline training, do a small google search about your trainer and institution.
* Do inquiry about course structure and flexibility
* Do attend DEMO’s and decide don’t fall in advertisements and big brand names.
Make sure to do all the proper research before joining the course. Think wisely and smartly.
Well, I think we cleared all the doubts regarding a career in digital marketing. Now you one step closer to making the right career decision.
I wish you all the best for your Digital Marketing Career.
I hope you all like this ” digital marketing scope in India” article. I would love to hear your comments in the comment section. Also, don’t forget to like and share this article with your friends on social media like Facebook, Twitter, etc.
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