YouTube x Flipkart & Myntra: The Game-Changing Shopping Affiliate Program Hits India!

YouTube partners with Flipkart & Myntra to launch the 'Shopping Affiliate Program' in India.

This program helps creators earn by tagging products in videos, Shorts, & live streams. This program helps creators earn by tagging products in videos, Shorts, & live streams.

Viewers can buy tagged products on retailers' sites, and creators earn a commission.

The program is already active in the U.S., South Korea, Thailand, Brazil, and more. The program is already active in the U.S., South Korea, Thailand, Brazil, and more.

Over 30 billion hours of shopping-related content were watched on YouTube in 2023.

YouTube Shopping's success shows how we connect creators, viewers & brands,” says Travis Katz, VP at YouTube. YouTube Shopping's success shows how we connect creators, viewers & brands,” says Travis Katz, VP at YouTube.

This expansion adds to existing features like ad revenue, YouTube Premium & Super Chat.

Flipkart's Ravi Iyer notes it enhances product discovery through creator videos. Flipkart's Ravi Iyer notes it enhances product discovery through creator videos.

More than 110,000 Indian YouTube channels have 100k+ subscribers as of Dec 2023.

65% of Indian consumers trust YouTube creators more than traditional celebrities. 65% of Indian consumers trust YouTube creators more than traditional celebrities.